Noah Kulwin, reporting for Re/code:

According to sources, Topolsky aims for the new business to be akin to luxury lifestyle brand Monocle, which publishes a magazine 10 times a year as well as producing a website, a radio show and events. The editor wants to build an audience with the wallet and sensibility of old media prestige brands like the New Yorker or Vanity Fair, they say.

I’m interested to see what idea he’s come up with.