Rene Ritchie, writing for iMore:
Instead, imagine if the web intermediated, providing all App Store links on all platforms. Click on an App Store link on your Mac or PC and, instead of iTunes, you go to iTunes Preview and there’s a Get or Buy button right there. Click the button and you can choose to open in iTunes or log into your Apple ID account and initiate the Get/Buy right from the Web.
Instead of iTunes Preview, though, it’s now App Store for iCloud, or whatever best fits the model Apple wants to use.
This isn’t too far off from the App Store component of the new Remote app I wrote about a couple of months ago — aside from the ability to control your Apple TV. Although, I imagined this sort of functionality wrapped in an app rather than on the web. But thinking it over again, putting it on the web would probably allow for a better experience — no need to download another app which might cause confusion with the App Store-proper on the given device.