Buy Buttons in Social Apps Are a Flop ➝

Jason Del Rey, writing for Re/code:

More than a year after Twitter and Facebook began placing Buy buttons on their social networks, their e-commerce initiatives still appear to be relegated to experimental side projects. And at Pinterest, the tech platform that many believe is most conducive to e-commerce, one of its mainstream launch partners is seeing fewer than 10 purchases a day via so-called Buyable Pins.

Why did anyone think this would work?