Apple Names Jeff Williams COO, Phil Schiller Now in Charge of App Store ➝

From Apple’s press release:

Apple today announced that Jeff Williams has been named chief operating officer and Johny Srouji is joining Apple’s executive team as senior vice president for Hardware Technologies. Phil Schiller, senior vice president of Worldwide Marketing, will expand his role to include leadership of the revolutionary App Store across all Apple platforms. Apple also announced that Tor Myhren will join Apple in the first calendar quarter of 2016 as vice president of Marketing Communications, reporting to CEO Tim Cook.

Phil Schiller taking over the App Store is what has me excited about this executive team shakeup. The service always felt like a rudderless ship, but I think Schiller’s the kind of person that could make the right changes and improve the experience for users and developers alike.