Erin Griffith, writing for Fortune:

In 2013, the company had $113 million in revenue.

That year, Apple launched its own trade-in program. This year it launched one for non-Apple phones.

Apple’s move may have hurt Gazelle’s sales. Last week, with hardly a peep, the Gazelle sold to a kiosk business called Outerwall for just $18 million.

Oh, how the mighty have fallen.