Lucas Shaw, writing for Bloomberg Business:

Amazon.com Inc. will soon let viewers of its Prime Instant Video service tap into other on-demand networks, according to people with knowledge of the plans.

Prime customers will have the option of adding other online subscriptions to their accounts, including major, well-known movie and TV channels, and Amazon will also sell prepackaged bundles of its own creation, said the people, who asked not to be identified or disclose the names of the partners because the plans are private. They said the new feature may go live as soon as next month.