Angela Ahrendts Chats with Rick Tetzeli ➝

AppleInsider’s Mikey Campbell recaps Angela Ahrendts’ appearance at the Fast Company Innovation Festival. This bit, which I’m not aware of being public knowledge before this, really stood out to me:

Ahrendts is enlisting the help of other top-ranking Apple execs for future Apple Store projects. For example, Jimmy Iovine and Eddy Cue are lending a hand in the creation of a new in-store Apple Music experience, while SVP of Software Engineering Craig Federighi is helping to build a workshop curriculum for teaching code. There is no word on when these new services will debut, but that Apple is working on such designs illustrates a willingness to further enrich the Apple Store experience.

Craig Federighi helping to design a development course is incredibly intriguing to me. But what’s more impressive is Ahrendts’ ability to get other members of Apple’s executive team involved in their retail operarions — first Jony Ive with newly designed stores and now Jimmy Iovine, Eddy Cue, and Craig Federighi. She’s clearly taking Apple retail in new and interesting directions and I’m excited to see where it goes next.

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