YouTube Forcing Video Producers’ Hands ➝

Speaking of YouTube Red, turns out video producers aren’t entirely thrilled about it. And for good reason.

Josh Constine, writing for TechCrunch:

YouTube made its top video creators an offer they literally couldn’t refuse, or they’d have their content disappear. Today YouTube confirmed that any “partner” creator who earns a cut of ad revenue but doesn’t agree to sign its revenue share deal for its new YouTube Red $9.99 ad-free subscription will have their videos hidden from public view on both the ad-supported and ad-free tiers. […]

According to Chief Business Officer Robert Kyncl at today’s YouTube Red launch event, 99% of content consumed on YouTube will be still available, noting that the vast majority of creators signed the deal. But they didn’t have much choice, otherwise they’d lose out on both the previous ad revenue, the new subscription revenue, and the connection with fans.

In the world of user-created video, YouTube is king. And as such, they can basically do whatever they want without having to worry about losing producers to competing services — there just isn’t anywhere else to go. Facebook might change that when they eventually build a revenue sharing system for producers, but even that might not be enough to sway leverage back into the hands of the content creators — where it belongs.

 

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