Casey Newton, writing for The Verge:

Suffice to say the company says it has built a new way of saving, storing, and organizing files, and done it in a way that takes advantage of the cloud. It pays special attention to metadata, enabling faster searches. “There was no one who did what we envisioned,” Serlet said in an interview with The Verge. “So we started from scratch.”

I remain unconvinced that Upthere is any better than their competitors, but I did sign up for the beta and wouldn’t mind giving it a try.