Mike Becky

The Cost of Mobile Ads on Fifty News Websites ➝

The New York Times:

Ad blockers, which Apple first allowed on the iPhone in September, promise to conserve data and make websites load faster. But how much of your mobile data comes from advertising? We measured the mix of advertising and editorial on the mobile home pages of the top 50 news websites – including ours – and found that more than half of all data came from ads and other content filtered by ad blockers.

The results are absolutely atrocious for some of the sites — Boston.com being by far the worst.