John Paczkowski, writing for BuzzFeed News:
Incidentally, that Amazon Prime Video is the exception to the conga line of content offerings above is entirely Amazon’s doing. A ~magnanimous~ Apple tells BuzzFeed News that “all are welcome” on its new Apple TV platform. But Amazon — which recently purged Apple TV from its store — doesn’t have a Prime Video app in the Apple TV App Store. And as of a few days ago, it hadn’t submitted one. (An Amazon spokesperson told BuzzFeed News the company “doesn’t have anything to share” on the topic.)
As I suspected, it looks like Amazon does view themselves as a platform company first. Unfortunately for them, I think this is a foolish and short-sighted decision. Maybe they’ll start taking the Apple TV more seriously when Apple eventually upgrades it from its hobby status.