‘All of that is what Apple means to me. That’s why I write about it.’ ➝

G. Keenan Schneider shares a few stories to explain why Apple means so much to him. I suggest reading every word of it — each story is heartfelt and well-written. This piece serves as a wonderful reminder of why so many have an affinity for the products and the company. Apple’s comprised of people who are incredibly talented and care deeply about the work they do. We don’t have to love every product they release or choice that they make, but more than any other company, I believe they make decisions with all the best intentions — not just for the bottom line, but for the employees and customers alike. If you read one thought piece about Apple today, make it this one.