‘Why I’m Not Expecting New iPads This Week’ ➝

John Gruber:

Conspicuously absent from my guess is anything related to new iPads. I have no sources for this, no hints from any little birdies. This is just my gut feeling, based on Apple’s event schedule in previous years, and how long I think it will take for Apple to explain and demonstrate the three products above.

He’s expecting Apple to announce the iPhone 6s and 6s Plus, the new Apple TV, new Apple Watch bands, and demo watchOS 2.0 and third-party Watch apps. This is very similar to what I had predicted two weeks ago regarding tomorrow’s event — with the one key difference being the lack of iPhone 6c in his predictions. A lot of his reasoning jibes with the thought behind my own predictions, too.

We’ll know for sure in about 18 hours, but I think it makes the most sense for Apple to announce the new iPad lineup at a separate event in October. The WWDC keynote was not well received and the duration was one of the biggest problems. Some might say that this is an indication that Apple is fine with longer keynotes, I would argue that they have learned from their mistake and will be taking steps to keep events like this closer to 90 minutes. And I believe the best way to do that is to limit the number of announcements at each event.

Update: John’s heard from some “little birdies” that there’s only going to be one Apple event this fall. How Apple plans to release El Capitan and the 21.5-inch iMac with Retina display remains to be seen, but I hope it’s not with a simple press release and homepage update — I think both are deserving of a spot stage. I suppose Apple’s plans will be a bit clearer in about eight hours.