What Mobile Ad Blocking Looks Like in the Real World ➝

Riffing off of Dean Murphy’s recent piece, Owen Williams tested various web pages with and without Crystal — an iOS 9 ad blocking extension — and published side-by-side video comparisons of the results. It’s one thing to see the drastic difference in page load times depicted on a graph, it’s another to see it in a real world context. The iMore example is particularly outrageous, but most of these publishers should just be embarrassed.