Gurman: New Apple TV Ships in October for Under $200 ➝

Mark Gurman, writing for 9 to 5 Mac:

According to sources, the fourth-generation Apple TV will be priced below $200, and is on track to become available in October. Apple executives are apparently still finalizing the price of the revamped living room device, but the latest options call for a starting price point of either $149 or $199 […]

According to our sources, the software update that enables Apple’s cable-replacement service is currently planned to also become available for the third-generation Apple TV. However, the current model will not receive support for the upcoming App Store, nor will it be directly controllable by Siri.

I had a feeling the new Apple TV wasn’t going to be cheap. But it’s nice to know that Apple plans to keep the current, lower-priced Apple TV around for the foreseeable future. It’s a great way to get users in the door and allows for an easy upgrade path — demoting the current Apple TV to a bedroom when you purchase the new Apple TV for your living room.