I haven’t paid much attention to Tidal. It was pretty clear to me that it was doomed from the start — launching a streaming music service in the lead-up to Apple releasing a competing product is typically a recipe for failure. And, this new family plan continues their tradition of bungled launches.

Why would anyone pay $4.99 a month for every person they add to their existing ($9.99 a month) plan when Apple is only charging $14.99 for up to six users?  It’s asinine. Apple demolished the competition when they announced family plan pricing and no one has been able to compete with them on that front.