Taylor Swift’s Letter to Apple Surprised Her Record Label ➝

Juli Clover, writing for MacRumors:

Record label exec Scott Borchetta, who serves as the head of Big Machine Records and signed Swift when she was 14, recently spoke at Fortune’s Brainstorm Tech conference and shared some backstory on the negotiations that eventually led Swift to write the letter. According to Borchetta, he’d been in talks with Apple and told the company that his label couldn’t support no compensation during the three-month free trial, but wasn’t making headway.

Borchetta hadn’t spoken to Swift about the negotiations and was caught unawares by her letter, which she didn’t clear with her record label. He wasn’t angry, though, because her post, as we know, caused Apple to change its policy and made negotiations easier.

Say what you will about Taylor Swift, but the music industry is a better place when artists are getting paid for their work. Musicians and fans should be grateful that someone in her position was willing to take the stand that she did.