Amazon:

Prime Day is a global shopping event, offering more deals than Black Friday, exclusively for Prime members. On Wednesday, July 15 new and existing members will be able to shop thousands of Lightning Deals, Deals of the Day, and will receive unlimited Free Two-Day Shipping. Members will find deals starting at midnight PDT, with new deals starting throughout the day, as often as every ten minutes. Not a Prime member? Try Prime today and get immediate access to deals on July 15.

Incredibly clever promotion. If you’re not already an Amazon Prime member, this is a great time to sign up.