Apple’s ‘Proactive’ to Take on Google Now ➝

Mark Gurman:

Like Google Now, Proactive will automatically provide timely information based on the user’s data and device usage patterns, but will respect the user’s privacy preferences, according to sources familiar with Apple’s plans.

I don’t know if this is a feature I’ll actually make much use of. But I know that for a lot of Android users Google Now is the feature, so if Apple comes close with their offering it’ll likely be a hit.

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