Lukas Mathis:

How often do you open a page on your mobile browser, and it’s painfully obvious that the thing you actually want to see — an article, for example — has already loaded, but is hidden below layers and layers of shitty ads that are slowly pulling in stuff, preventing you from accessing the thing you actually want to see?

I think advertisements are typically the culprit behind poor website performance and I wish more ad networks would make an effort to discourage site owners from plastering their pages with ads. But, everyone’s just letting their own poor judgement contribute to their demise. We’d all appreciate a bit more  subtlety.