The Battle in Mobile Has Changed ➝

Neil Cybart:

Instead, the smartphone buying decision is likely related more to the other pieces of glass either being worn (smartwatches), in one’s purse or backpack (tablets), or at home and on the work desk (desktops/laptops). Extend the exercise further to incorporate third-party devices in the home and driveway, and the entire iOS or Android ecosystem is becoming the much bigger deciding factor for what will be your next smartphone.

It’s not about the number of devices activated or the number of apps available anymore. It’s about how the device’s ecosystem works alongside all of the other parts of your life — fitness, media, connected appliances, fashion, and more.