Amazon Applies Machine Learning to Product Reviews ➝

Ben Fox Rubin, writing for CNET:

Amazon is rolling out a big change to its customer reviews system in the US, introducing a new machine-learning platform it developed in-house to surface newer and more helpful reviews.

I absolutely love buying products from Amazon, but the reviews on the site are a bit of a mixed bag. That’s why I usually search the web for reviews by reputable sources before making a purchase. But if this new system manages to surface the more helpful ones, I’ll certainly start paying more attention to them.