The Fight for the Stream ➝

Joe Caiati:

This move to streaming is Apple’s acknowledgement that the buying habits of a decade ago’s generation has vastly changed compared to today’s and in order for them to continue as a top player in music distribution, “all-access” streaming needs to be a part of that. I am very much so looking forward to the announcement, but Apple’s competitors are not.

Streaming music companies like Spotify and Rdio are going to have a hard time retaining customers when Apple’s service is built into the OS. It’s Apple’s fight to lose, but I wouldn’t count on it.