The Discreet Watch ➝

Ben downplays the aesthetics of the Apple Watch — which I disagree with — but he makes a great point about not wanting to use his iPhone at a swanky event or expensive restaurant.

Smartphones can attract unwanted attention in fancy settings and using it could be considered downright rude by many in attendance. But, often times it’s necessary to do things like keep in touch with the babysitter or check your text messages to ensure there hadn’t been a family emergency. The Apple Watch is perfect for the times when you want to stay connected without distracting the people around you.