Mark Gurman, writing for 9 to 5 Mac:

Taking a page out of the discontinued iTunes Ping feature from earlier this decade, the service will allow artists to have their own pages within the streaming music service that they can use to post track samples, photos, videos, and concert updates.

All kidding aside, this is the kind of functionality that Apple needs to help their streaming service get over with the masses. It’s not enough to be just another streaming music service, everyone’s already doing that. If Apple Music is going to be successful they need to have a solution that goes above and beyond and allows artists and fans to communicate with each other on a deeper level. And as long as Apple can execute it properly, I think it’ll be a hit.