Ad Blocks’ Doomsday Scenarios ➝

The proliferation of ad blocking software is just another consequence of a large portion of the web plastering their sites with invasive advertising. At this point, it’s a never ending cycle — websites increase the number of ad units because readers use ad blocking software, then more readers install the software because of the increase in ad units. Maybe direct sponsorships really are the best way to go – as long as they’re done right.