Jefferson Graham, writing for USA Today:

SoundCloud is opening its podcasting doors to the general public today, promising an easy way for anyone to grab a mic, start recording and have their work hosted online. […]

While it starts off as free, those who become serious will find themselves wanting to pay. Registered users to SoundCloud can upload just three hours of audio for free. After that, SoundCloud offers two tiers of service: Pro is $55 yearly, and lets you upload six hours monthly, while Unlimited is $135 yearly.

Seems competitively priced when compared to other services available. If you’re thinking about starting a show, I’d consider giving SoundCloud a look.