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HBO Now Arrives on Apple TV and App Store ➝

A few of my Twitter friends had problems signing up earlier today, but I didn’t have any trouble when I tried it tonight. I plan on taking full advantage of the free 30 day trial to see if it’s worth my $14.99 every month. Silicon Valley is the only series I’m interested in at the moment so it really comes down to how often I watch movies or comedy specials on the service.

It appears as though customers will be able to sign up and cancel their subscription anytime. Which means you could subscribe while HBO is airing new episodes of your favorite show and cancel once the season is over. I expected HBO to require new users to commit to an arbitrary number of months when they sign up — I’m happy they didn’t do so.

I subscribed to the service using my Apple TV, but you can also do so through the HBO Now app available in the App Store.

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