In one of the most brilliant pieces of marketing I’ve seen in a while, the Accidental Tech Podcast has announced the sale of t-shirts in three collections:

• ATP Shirt Sport: printed on Hanes Cool Dri activewear and comes in blue for men and white for women.
• ATP Shirt: printed on tri-blend or cotton American Apparel in black or gray.
• ATP Shirt Edition: printed on tri-blend American Apparel in black for men or red for women, both featuring a gold-colored foil logo.

Even though the ATP Shirt is the most popular of the collections, the gimmick seems to be working. They’ve already sold well over 50 Editions with 19 days left to order. You can count me in with the Edition crowd — it’s likely the only opportunity I’ll have to purchase a product with such a moniker.

I also suggest listening to their announcement on the podcast, it’s perfect.