A neat new gadget from Amazon that, with a single button-press, re-orders consumable goods with your Amazon Prime account. Place one in your laundry room to order detergent, in your pantry for ordering paper towels, on your fridge for Gatorade or Izze, etc.

Amazon foolishly announced this yesterday, leaving everyone guessing as to whether or not it was a prank. But, Amazon has confirmed to the New York Times that it is a real product.

I certainly was one of the skeptical ones at first, but the more I thought about it, the more handy these seem. Since signing up for an Amazon Prime account in December I’ve orevered about 2-3 items a month. And, I could see myself making good use of these Dash Buttons.