Today at Apple’s media event, HBO CEO Richard Plepler announced a new stand-alone streaming media service called HBO Now. The service will launch exclusively on Apple devices (John Paczkowski claims the exclusivity deal will last three months) starting at $14.99 a month, with users who sign up in April getting their first month free.

Alongside the HBO announcement, Apple also dropped the price for the Apple TV down to $69. I have two Apple TVs in my house and use them everyday — trust me, if you don’t own an Apple TV, $69 is a steal.