WSJ: Apple Working on Automobile Project ➝

Daisuke Wakabayashi and Mike Ramsey, reporting for the Wall Street Journal:

Apple has several hundred employees working secretly toward creating an Apple-branded electric vehicle, according to people familiar with the matter. They said the project, code-named “Titan,” has an initial design of a vehicle that resembles a minivan, one of these people said.

Apple may have found a way to spend some of that $178 billion they have. I imagine developing and mass producing automobiles isn’t cheap, but it sounds like a great way to continue growing the largest company in the world into something even bigger.

Get ready for a slew of concept designs and thousands of writers to discuss what might set an Apple automobile apart from their potential competition.