The folks behind the wildly successful Pebble smartwatch have launched a Kickstarter campaign for their second-generation wearable, the Pebble Time. It took only two days for the campaign to break the record for the most funded Kickstarter campaign of all time (previously held by the original Pebble). They currently have over $11.5 million pledged by backers with 27 days remaining.

The Pebble Time features a color e-ink display, a microphone for input, and a more polished user interface. I think it was very wise of them to launch the campaign when they did — coming to market with preorders two days before Apple announced their media event, scheduled for March, 9. This gives them plenty of time to sell preorders before Apple gives more concrete information about pricing and launch dates for the Apple Watch.