Peter Kafka, writing for Re/code:

Industry executives say Apple is in talks with TV programmers about deals that would allow Apple to offer an “over the top” pay-TV service, like the one Dish has started selling with its Sling TV product, and the one Sony is getting ready to launch. […]

Apple has shown programmers demos of the proposed service, sources say. But talks seem to be in the early stages, which means terms like pricing and timing aren’t close to being ironed out. Several programmers say they’ve yet to start talks with Apple at all.

I would love for Apple to release a service like this, but I don’t know how interested I am in paying for another media service. At some point all of this unbundling will lead to monthly costs near that of cable service, and that’s exactly what I’m trying to avoid.