With this, JCPenney has veered as far away from Ron Johnson’s vision for the company as they possibly could. I still believe Johnson would have turned the company around given enough time, but I suppose the shareholders were more interested in quick gains than long term value — they’d rather have a catalog business and half renovated stores now, than the coolest store in the mall later.

The new catalogs will begin shipping to select customers in March focusing on former home department shoppers.