Withings Announces the Activité Pop ➝

At $149.95, the Activité Pop is built with less expensive materials than the higher-end Activité, but has all of the same activity tracking capabilities at a fraction of the cost. The Pop comes in three colors and will be available from Best Buy on January 5.

If Withings puts enough marketing behind the Pop I could see them taking over the activity tracking market from Fitbit and Jawbone.