Jason Snell, writing on Six Colors:

Apple today has apparently done a giant search-and-replace on the App Store to replace the word FREE with the word GET. This is apparently related to an EU ruling that it’s misleading to call apps with in-app purchases “free”.

Maybe the button’s should just be labeled “Download.” I guess they would then have to relabel the buttons for previously downloaded (or purchased) applications, but if I was working for Apple I would do anything to remove “GET” from the App Store.