Jake Knapp:

My iPhone made me twitchy. I could feel it in my pocket, calling me, like the Ring called Bilbo Baggins. It distracted me from my kids. It distracted me from my wife. It distracted me anytime, anywhere. I just didn’t have the willpower to ignore email and Twitter and Instagram and the whole world wide web. Infinity in my pocket was too much.

He decided to disable and uninstall many of the apps that we iPhone users consider to be essential to our daily lives. I could see myself trying this in 2007, but I know now that I wouldn’t be able to stick with it for as long as Jake has.