Tim Cook on Apple’s Commitment to Privacy ➝

There aren’t many companies that would publish this sort of letter to their users. It’s straightforward and easy to read — its written as if they hope every one of their customers reads it.

I especially like this bit:

Finally, I want to be absolutely clear that we have never worked with any government agency from any country to create a backdoor in any of our products or services. We have also never allowed access to our servers. And we never will.

A very simple line in the sand about user privacy. This is why I enjoy buying Apple products so much — I want companies that make commitments like this to be very successful.