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The Magic Prefix Departed with Steve ➝

Aaron Mahnke’s theory on the “i” prefix:

Well, I have a theory about that, and if I’m right, we will never see another iProduct again. I believe that every new product that was released during the time that Steve Jobs was at the helm of the company had a chance at gaining that famous prefix. Not all of them got it, but the big ones did. Those were the ones that needed a publicly recognizable name that pointed back to Apple without having to say so. They were the products that were sure to take off, gain traction in the public mind, and cross the lips of the average consumer. And they were all products that found their origin (at least to some degree) in the mind of the Wizard himself: Steve Jobs.

I wouldn’t be surprised if we never see another product with an i-prefixed name from Apple again. As if the folks at Apple all believe that only Steve had the authority to bestow a product with an i-prefixed name.

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