From NFL Communications:

The National Football League today announced that NFL Now has launched on Apple TV, providing fans free access to the NFL’s massive video content library through the Apple TV platform. NFL Now on Apple TV provides access to game highlights, original content from NFL Media and 32 NFL clubs, live press conferences, and shows and video from the NFL Films vault. NFL Now also delivers the most-personalized NFL viewing experience anywhere, providing a one-of-a-kind video stream based on each fan’s favorite NFL teams, players and NFL.com Fantasy rosters and viewing preferences over time.

I have many family members that I can imagine would be very interested in a service like this. They follow their NFL team all year and would make great use out of a service like this.

But for those of you that are like me, it’s just another icon to hide from my Apple TV’s home screen.