Apple’s Intel Problem ➝

Stephen Hackett on Apple’s potential move away from Intel toward ARM-based processors for their Macs:

In short, Apple’s ARM-based A7 isn’t a good choice for a MacBook Air at this point. While I don’t think it’s outside the realm of possibility for Apple to ship a slower notebook if the tradeoffs were right, but that current performance gap isn’t enough to justify the possible gain in Cupertino’s beloved performance per watt metric.

Apple is reliant on Intel delivering processors in a timely manner. Intel’s Broadwell processor delays are very likely impacting Apple’s release plans for Macs. It’s one thing for their to be delays of a few months, but these new Intel chips were originally set to enter production in late 2013. Now the processors that Apple is assumed to have plans for might not be ready until July 2015. That’s a far cry from what anyone would consider “reasonable delays.”

But, what strikes me about this recent news is how quickly tech reporters have jumped on this idea that Apple would switch to ARM-based processors rather than use Intel’s x86 chips.

Stephen Hackett does a great job laying out some of the reasons Apple is unlikely to switch in his aforelinked piece on 512 Pixels. But, why would Apple switch from Intel to ARM-based processors when they could switch to AMD? I certainly don’t think either switch is going to happen — at least not in the near-term. But, AMD seems like a much more likely candidate to supply chips to Apple than Apple making a switch to an entirely different architecture for their Macs.

Not only would Apple avoid all of the headaches associated with making another major switch in processor technologies, but they’d be able to work with an underdog with something to prove. And, Apple would have a lot more room to bully AMD around than they currently do with Intel.

I certainly don’t have any room to talk when it comes to the performance differences between AMD and Intel processors (that’s a topic for 18-year-old me during the days when AMD was eating Intel’s lunch in performance and Intel’s chips were pushing 4GHz clock speeds). But, I certainly find the notion of Apple switching from Intel to AMD far more believable than Apple moving to ARM processors for their Macs.