Netflix Coming to Cable Boxes Soon ➝

Brian Fung, writing for the Washington Post:

The deal will add Netflix as an app to certain set-top boxes nationwide on RCN, Grande Communications and Atlantic Broadband. It gives subscribers of those companies the ability to watch the Netflix content they would otherwise be able to get only on their PCs, tablets, and phones, or with a third-party set-top box.

I’m not sure why a cable company would give customers a stepping stone into cord cutting. It’s great for customers, but I’m not sure if it’s the best strategy for the longevity of their business.