Dave Smith reviews the Amazon Fire TV for ReadWrite:
Unfortunately, the device doesn’t live up to its own hype. Perhaps Amazon’s homegrown solution was a bit premature and its ambitions too lofty, because while Fire TV can do almost everything, little of it is done right.
Dave wasn’t happy with the device. He talks about how quick the user interface is but also points out that the voice search functionality only works for Amazon’s own video content.
Perhaps it was rushed to market.