Amazon has entered the streaming media box market today with their newly announced Fire TV. Watch streaming video from many of the same sources available on the Apple TV and Roku headlined by Amazon Instant Video.

The Fire TV includes an Bluetooth remote with a built in microphone to make use of the Fire TV’s voice search feature. Amazon is also selling a gaming controller to pair with your Fire TV to play a library of 100+ titles available at launch including Minecraft, Asphalt 8, and The Game of Life.