Charlie Sorrel and I must be on the same wave length, because I was having a conversation with my girlfriend last week thinking about the possibility of Apple’s iWatch not even being an actual watch. Which is to say, what if it was a developer program that allowed other companies to interface their hardware with Apple’s Healthbook app.

I’ve never really understood the iWatch hype — mostly because I couldn’t imagine what the killer app would be that could convince me to actually wear a watch. Not a single smartwatch manufacturer has figured it out yet either. But I suppose if anyone can do it, it’s Apple. I can say, though, that I would be much more likely to purchase an “iWatch product” if dozens of manufacturers had a chance to make one that best fit my tastes.