‘Independent Media Company’ ➝

Kara Swisher and Walt Mossberg:

We are thrilled to announce that we are forming our own new and independent media company, Revere Digital, with a pair of respected investors and partners — the NBCUniversal News Group and Terry Semel’s Windsor Media. Revere will be operating news sites and apps, as well as a series of conferences.

How can you call Revere Digital an “independent media company” when NBCUniversal News Group has invested in it?