“2011 Probably isn’t the Year They Should Be Aiming For” ➝

Ken Segall:

So, for you marketing enthusiasts, here’s my JCP story. It’s loaded with the things we love about this business: drama, crushed dreams, out-of-control egos and unintentional comedy.

I truly believe Ron Johnson was on course to fix JCPenney. He was ousted too soon and the company has gone back to their old, destructive ways. Ken’s recounting of the timeline  between 2011 and now is the most informative writing I’ve seen on the subject.