Max is a sort of Siri-like guide to Netflix that can help you find new things to watch by asking you some simple questions. I really hope this feature eventually makes its way to the Apple TV. My girlfriend’s and my biggest problem with Netflix is that its often difficult to find something you actually want to watch. We’ve come to the conclusion that the nut of the problem is that there are too many options. Max seems like a great way to limit your options by just showing you TV shows and movies that you’re likely to want to watch.