From Apple’s press release:

Apple today announced that HBO GO and WatchESPN are now available directly on Apple TV joining the great lineup of programming offered to customers. iTunes users have downloaded more than one billion TV episodes and 380 million movies from iTunes to date, and they are purchasing over 800,000 TV episodes and over 350,000 movies per day.

I spent some time with the HBO GO and WatchESPN apps and they are great. I just wish that I could pay a monthly fee to get access to these without having to have a cable subscription.

Wouldn’t it be neat if Apple offered a monthly iTunes subscription that would give you access to most (or all) of the Apple TV-compatible services? Hulu, Netflix, and HBO GO for one price and the ability to add the sports services at a discount for those that are paying for the others. I’d pay for that.